Graduate Division:
Family resemblance

By adopting UCLA's graphic identity program, the Graduate Division has created a strong family resemblance among its print and electronic publications - without sacrificing flexibility.

Notice the different ways the Orientation Handbook and the Graduate Quarterly use photos. The handbook focuses on shape, using three dramatically cropped images of campus architecture to show new and old, straight and curved - a study in contrast. The quarterly uses a single photo, an individual student in the foreground with a cityscape in the distance. The handbook uses a great deal of white space, while the quarterly "bleeds" to the edge of the paper. Different as the two publications are, they are related by the use of the UCLA logo and the UCLA blue.

The family resemblance carries over to a postcard promoting the web site, and the Graduate Division web site itself.

Thanks to Mary Watkins, Graduate Division Publications Manager.

UCLA Home | Identity Home
Overview | Graphic Standards | Merchandise | Samples | Resources | Downloads (secure)
Comments? E-mail identity@support.ucla.edu
Copyright © 2005 Regents of the University of California