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What's Happening to the UCLA The new institutional logo is separate from the traditional UCLA script logo used by athletics. You'll continue to see the script logo for athletics, spirit and student groups, on sportswear, as a Marching Band formation and as a Rally Committee card stunt, etc. But the new graphic identity system distinguishes between athletic and institutional logos - a distinction that's common at major universitities. The more casual, sporty personality that makes the script terrific for athletics is not a good fit for UCLA's academic, research and service enterprises. The new UCLA logo is designed for use across a broad range of offerings, from world arts and cultures to hospitals, education, digital media, bioengineering and public affairs. The goal of the new graphic identity system is to unify the presentation of UCLA's logo for these broad offerings within a coordinated system. The new system replaces a hodgepodge of visuals -- literally hundreds of different logos -- that resulted in a fragmented graphic identity and inefficient use of design resources (click here to see what we mean).
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