Merchandise [UCLA Graphic Identity Program]

Merchandise

The name “UCLA” is a registered trademark of The Regents of the University of California. If you plan to use the UCLA name or logo on merchandise, please contact UCLA Trademarks and Licensing.

UCLA Trademarks and Licensing is an ASUCLA office, because UCLA Policy 110 delegates responsibility for commercial use of the UCLA name to the Executive Director of ASUCLA. “Commercial use” means the UCLA name or logo appears on a commercial product, whether that product is sold or given away. For instance, a t-shirt, sweatshirt, pen, mug or pennant is considered a commercial product, even if it’s “free.”

There are three principal reasons it’s important to work with Trademarks and Licensing and their licensed vendors on UCLA merchandise:

Protection of the UCLA name. Because licensed vendors have a written agreement with UCLA, the University has better control of the way marks are used and the quality of the merchandise. Left-overs and mistakes will not show up in swap meets and other venues, cheapening UCLA’s image.
Assuring UCLA merchandise is not produced under sweatshop conditions. The University of California has a strict code of conduct for its trademark licensees. If you use an unlicensed vendor, UCLA doesn’t have a way to monitor or try to correct conduct problems.
Product liability insurance. Once a product bears the UCLA trademark, the University bears a certain responsibility for the way it’s used. So licensed vendors provide product liability insurance that covers the University.

For detailed information, please see the website of UCLA Trademarks and Licensing.