UCLA Graphic Identity
 
 Graphic Standards

UCLA Logo

The UCLA logo consists of the four letters "UCLA" rendered in letterforms inspired by the Bauhaus design movement. (The Bauhaus Manifesto was issued in 1919 – the year UCLA was founded.) There is a slight but definite forward slant to the mark. No font can duplicate the logo, because each letter has been individually altered to make a harmonious whole.

For use at very small sizes, a version of the logo with extra letterspacing and weight is provided. With this exception, the design of the UCLA logo never varies.

For artwork, see Downloads.

Because it's a complex and specialized organization, UCLA Health System has developed its own complementary graphic identity. See their Health System identity site.

 

 

 


UCLA Logo

UCLA Logo Small

 


 

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